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2
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Occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.
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3
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Goes beyond what is directly stated or presented.
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4
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The physical arrangement of the stimulus objects.
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5
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A message presented so fast or so softly or so masked by another message that one is not aware of seeing or hearing it.
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6
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Where an existing brand extends to a new category with the same name.
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7
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The stimuli positioned close together are perceived as belonging to the same category.
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8
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Occurs when the stimulus activates one or more sensory receptor nerves, and the resulting sensations go to the brain for processing.
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9
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The assignment of meaning to sensations.
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10
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Involves switching channels when a commercial appears.
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