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2
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using sentimental images (especially families, kids, and animals) to sell products
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4
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imply a promise by using words like 'usually' or 'chances are'
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6
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The consumer group most likely to buy a specific product identified by region, age, demographics, or economic status.
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8
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a claim by a celebrity or someone of authority that the product is good or good for you
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9
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using good-looking models in ads to suggest we'll look like the models if we buy the product.
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16
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uses the paraphernalia of science (charts, graphs) to prove something that is often bogus. Statistics and factual information can be used to prove the superiority of the product
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17
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using descriptive words to 'catch' the consumer's attention. Often used in a jingle or slogan
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1
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Aimed at comparing the benefits offered by the product being promoted with the fewer benefits offered by competing products.
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3
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a phrase used to advertise a product or to identify a company or organization
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5
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an image that is a company or product identifier
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7
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is a powerful tool of persuasion. If you can make people laugh, you can persuade them
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10
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an exaggeration - The words are impressive sounding but are vague and meaningless
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11
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media vehicle used to reach consumers including television, radio, magazines
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12
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everyone is doing it or in this case buying it; 'in' with the popular crowd
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13
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a short song, usually mentioning a brand or product benefit, used in a commercial
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14
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a highly personal judgement
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15
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drives the message home many times. Even unpleasant ads work if they are repeated enough to pound the message into our skulls
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