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Vocab



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5 A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
7 the study of a persons or groups thoughts, feelings, and actions.
8 Buys from Manufacturer and resells to: Industrial users, other wholesalers, or retailers.
9 A marketing function that involves the determining and adjusting of prices to maximize return and meet customers perceptions of value.
10 Documentation of customer requests and complaints for the purpose of collecting data to improve products to meet the needs and wants of customers.
11 A forecast about the future.
12 Intangible products. Things we pay others to do for us because we dont have the time or expertise or desire to do those tasks.
13 The classification of customers into similar groups in order to appeal to one or more individual segments.
14 A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities and ensures satisfaction.
15 Buys from wholesalers or directly from manufacturers and resells to the consumer.
16 The Particular group of customers a business seeks to attract.
17 Plans of action for achieving goals and objectives.
18 a marketing function needed to communicate information about goods, services, or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform, persuade or remind customers.
1 Goods and services. Marketing element referring to what goods, services, or ideas a business will offer its consumers. The good, service, or idea that a business offers its customers.
2 The amount of money paid for a good, service, or resource. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
3 Desired, but not required to live.
4 A document that summarizes information in an organized manner.
5 The division of a market on the basis of consumers lifestyles and personalities.
6 Specific actions that will be used to carry out strategies. A plan for accomplishing a specific goal.
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