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6
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_____ is a process by which marketers search for unique groups of people whose needs can be addressed through more specialized products.
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7
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The term ____ best explains why most automobile manufacturers produce similar products yet consumers have preferences for specific brands.
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9
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The _____ consists of two sub-strategies: the creative strategy and the media strategy.
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10
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During the _____ age, manufacturers were principally concerned with production, and the primary burden of marketing fell on the wholesalers.
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11
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A direct inducement offering extra incentives all along the marketing route.
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14
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_____ are tangible products such as, clothes, iPads, and automobiles.
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16
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The passing of information, especially product recommendations, in an informal, unpaid, person-to-person manner.
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17
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A statement of how the company is going to accomplish its marketing objectives.
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18
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Who is considered the father of advertising art?
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23
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_______ refers to items such as detergent, nail polish, soda, and pretzels?
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24
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Owing to the Great Depression of 1929, the expenditures in advertising plummeted. This led advertising agencies to shift their focus to _____.
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26
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A(n) _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that rank high on the consumer's priority list.
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27
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_____, written by Claude Hopkins, is also called the bible of salesmanship.
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1
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_____ is a type of marketing used to slow down the demand for certain products, such as energy-consuming goods.
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2
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The use of ___________ allows advertisers to appeal to a limited TV audience with specialized interests.
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3
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A sequence of actions or methods aimed at satisfying consumer needs profitably.
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4
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The particular good or service a company sells.
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5
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____ includes radio, television, newspapers, magazines and billboards.
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6
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The various efforts and tools companies use to communicate with customers and prospects , including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, coupons, etc.
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8
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The term _______ means coordinating a firm's messages from a variety of sources.
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12
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An instrument or communications vehicle that carries or helps transfer a message from the sender to the receiver.
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13
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A marketing function that identifies products and their source and differentiates them from all other products.
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15
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Unique selling proposition
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19
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Advertising reaches us through various channels of communication referred to as _____.
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20
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word-of-mouth
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21
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An advertisement serving the public interest, often for a nonprofit organization, carried by the media at no charge.
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22
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_____ is the process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
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24
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The _____ is typically broken down into the 4 Ps: developing products, pricing them strategically, distributing them so they are available to customers at appropriate places, and promoting them through sales and advertising activities.
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25
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According to the history of advertising, the _____ made possible the first advertising formats—posters, handbills, signs, and newspapers.
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28
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People who buy products and services for their own, or someone else's, personal use.
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29
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Benefits or harms caused by the sale or consumption of products to people who are not involved in the transaction and didn't pay for the product.
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30
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Advertising is evolving into a ______ where consumers with PCs, cell phones, Internet connections, and cable TV can choose the information they access and then spend time researching the product information they desire.
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31
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Economic, political,religious, or social viewpoints that advertising may attempt to sell.
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32
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____ is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media.
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33
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_____ has driven the growth of advertising since its earliest beginnings and has made it one of the hallmarks of the free enterprise system.
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34
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A bundle of benefits that may or may not be physical, that are temporary in nature, and that come from the completion of a task.
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