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1 
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Policies adopted by the business to promote fair and equal treatment of staff and customers 
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2 
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Owner of a company 
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3 
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Money received from sales after costs are subtracted  
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4 
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Being responsible for actions  
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5 
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The portion of the industry sales for a product 
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6 
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The terms used to describe business goals associated with sustainability   
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7 
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Honesty and strong moral principles 
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10 
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Total expenses 
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12 
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The largest difference between the total revenue and costs  
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13 
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Refers to an activity of the business to market their products or services  
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14 
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Total sales x price  
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