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Marketing Management Crossword Puzzle

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Marketing Management

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4 Dissatisfaction will lead consumer to buy from _.
7 A vegan will always seek for animal free products.
9 _ purchase decision refers to all behavior, positive and negative, that is generated from the purchase.
10 Process involved in creating a unique name and image for a product in the consumers' mind
11 Cheap and _ are the assumptions in production concept.
12 What drives a person to buy a product or use a service
14 The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market.
16 Customer _ must be considered in societal marketing concept.
17 Information _ is the third step in research process.
21 Setting a price in comparison with competitors.
22 Segmenting customer based on gander, occupation and socioeconomy.
26 FOB
27 This type of research is used to measure market demand, develop a profile of target market and measure the attitude of consumers.
28 Physical _ is one of the marketing mix element.
29 _ is used when you don't know the real problem or issue and you need to uncover the causes.
33 Entity that sells goods or commodities in small quantities directly to consumers
34 Business information must be updated as business operates in _ enviroment.
35 Donation
36 Convenience product
38 The buying of goods without planning to do so in advance
39 One to many distribution.
1 Pricing products that must be used with the main product.
2 _ concept may lead to marketing myopia.
3 Market _ projects the future numbers, characteristics, and trends in your target market
5 _ - type of market.
6 _ condition will determine international pricing.
8 A product can be _.
13 There are four major factors that affect consumer behavior, namely cultural, social, personal and _.
15 Marketing strategy where a company try to reach the maximum number of audience.
18 A person or business authorized to act on another's behalf
19 Market _ help a company to find out whether a newly proposed product will bring profit to company or not.
20 Narrow marketing segmentation.
23 _ is included in basic marketing concept
24 _ benefit is what the customer is actually buying.
25 _ is normally being associate with quality.
29 Distribution strategy for golf equipment, pewter ware, high-end cars, designer equipment like watches
30 The organisation sets a low price to increase sales and market share.
31 Competition at this level is based on after sales services.
32 Groups that form a comparison or reference in forming attitudes or behavior
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