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Marketing Recap



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        U   R   S             Q U A N T I T A T I V E          
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        L   M   O         Q U E S T I O N M A R K              
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G R O W T H                   O         O     A     T          
        I   D E V E L O P M E N T       G     R     S          
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        E                   M A R K E T G R O W T H            
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                            S E G M E N T A T I O N            
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Across Down
1 A company with a high market share in a low-growth market is a ______
3 If a product become more fashionable, its ______ is likely to increase
4 Fifth stage of the product life cycle (sales start to fall)
6 The _____ Matrix helps analyse product portfolios through market share and market growth
9 Data involving the use of numbers
10 A company with a low market share in a low-growth market is a ______
12 The group of customers to whom a company specifically aims their product
14 Second stage of the product life cycle (product first goes to market)
16 Third stage of the product life cycle (quick increase in sales)
17 First stage of the product life cycle (research and ________)
18 = change in market size/original market size
21 When a market is divided into different groups, e.g. gender or income.
24 The marketing ______ is a combination of all factors that influence a customer's decision
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1 A business that offers better value for money is more _______
2 The marketing mix/4 Ps are price, product, _________ and place
5 Somebody who buys something
7 Data involving views and opinions (i.e. words)
8 _______ market research involves collecting data for the first time, e.g. surveys
9 Set of questions with a choice of answers for the purposes of a survey
11 Things people would like to have
13 A company with a high market share in a high-growth market is a ______
15 A company with a low market share in a low-growth market is a ______
19 Fourth stage of the product life cycle (high sales but little or no growth)
20 Somebody who uses something
21 _______ market research involves using data collected by others, e.g. information on Google
22 = number of units sold x price per unit (= volume of sales)
23 Things people must have
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