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5
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This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a 'free gift.'
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8
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Persuaders sometimes draw huge conclusions on the basis of a few small facts. It works by ignoring complexity.
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9
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Video recorded for earlier newscasts about the same or a similar subject; may be several days to several years old.
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11
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Life is complicated. People are complex. Problems often have many causes, and they're not easy to solve. These realities create anxiety for many of us.
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13
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Violence that serves no purpose for a story's plot- it is simply included in a television show for the sake of violence itself.
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14
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The money that television broadcasters make from selling advertising time during their programs. This money is the primary source of income for television broadcasters.
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16
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The efforts by television outlets to reach a specific demographic or psychographic group.
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19
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Sometimes a media message is persuasive not because of what it says, but because of when it's delivered.
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20
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Violence that serves a role in a story's plot.
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21
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A large business corporation that owns a variety of different types of companies.
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24
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This is a particular application of the Expert technique. It uses the paraphernalia of science to 'prove' something.
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29
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Many ads use _______ because it grabs our attention and it's a powerful persuasion technique.
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30
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Builds up an illogical or deliberately damaged idea and presents it as something that one's opponent supports or represents.
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31
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Coordinated interaction between two or more organizations, designed to create a combined effect that is greater than the results those organizations could have each has on its own.
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32
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Words or images that bring to mind some larger concept, usually one with strong emotional content such as home, family, nation, religion, gender, or lifestyle.
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1
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A slang expression or a television news anchorperson. The expression comes from the fact that we see little on the screen except the anchorperson's head as he or she reads the news to us.
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2
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This is the opposite of the New technique. Many advertisers invoke a time when life was simpler and quality was supposedly better.
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3
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Diverts our attention from a problem or issue by raising a separate issue, usually where one persuader has a better has a better chance of convincing us.
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4
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These questions are designed to get us to agree with the speaker. First word.
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6
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Used within an ad or advocacy message, words, sounds or images.
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7
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The way in which two or more people resolve their disputes. This can be done through negotiation and compromise, or through the use of one or more types of violence.
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10
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Unproven, exaggerated or outrageous claims are commonly preceded by 'weasel words' such as may, might, can, could, some, many, often, virtually, as many as, or up to.
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12
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The four (sometimes three) letters assigned by the Federal Communicators Commission to identify a particular broadcast television station.
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15
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We love _____ things and ___ ideas.
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17
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Compares one situation with another.
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18
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Used to escape responsibility for something that is unpopular or controversial.
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22
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Latin for 'against the man,' Responds to an argument by attacking the opponent instead of addressing the argument itself.
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23
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Extremely powerful and very common in political speech. Blames a problem on one person, group, race, or religion.
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25
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Sometimes, persuaders can be effective simply by appearing firm, bold, strong, and confident. This is particularly true in political and advocacy messages.
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26
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We rely on _______ to advise us about things that we don't know ourselves.
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27
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Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks.
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28
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Persuaders love to flatter us, Politicians and advertisers sometimes speak directly to us.
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