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2 An integration which manufacturers undertake retailing activities
5 The number of different merchandise categories within a store or department
7 Also known as Variety
9 The number of SKUs within a merchandise category. Also called depth of merchandise
10 A conventional supermarket is a large, self-service retail food store offering groceries, meat, and produce, as well as some nonfood items, such as health and beauty aids and general merchandise
12 A contractual agreement between a franchisor and a franchisee that allows the franchisee to operate a retail outlet using a name and format developed and supported by the franchisor
13 Integration wo which retailer performs some distribution and manufacturing activities
14 An integration of which firm performs more than one set of activities in the channel
15 Is a set of firms that make and deliver a given set of goods and services to the ultimate consumer
16 A merchant establishment operated by a concern that is primarily engaged in buying, taking title to, usually storing, and physically handling goods in large quantities, and reselling the goods (usually in smaller quantities) to retailers or industria
18 Also known as Assortment
1 Is a business that sells products and/or services to consumers for personal or family use
3 Are the final business within a supply chain which links manufacturers to consumers
4 A system or code of conduct based on universal moral duties and obligations that indicate how one should behave
6 Competition between the same type of retailers
8 A discount retailer that offers a narrow but deep assortment of merchandise in a category and thus dominates the category from the customers’ perspective. Also called a category specialist
11 Competition between retailers that sell similar merchandise using different formats, such as discount and department stores
17 A set of business activities that adds value to the products and services sold to consumers for their personal or family use
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