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Sports and Entertainment Marketing

            B R A N D I N G       E   S         A G E N T                  
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            D E M O G R A P H I C S         I   S     S P O R T S C A P E  
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  P U B L I C I T Y       M A R K E T S E G M E N T   D I R E C T G O A L  
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C A T E G O R Y     P R O M O T I O N M I X   C       A N C I L L A R Y    
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              B R A N D   N                                       R        
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2 A company's efforts at developing a personality and image.
5 Intermediary that markets talent and determines an athlete's worth in a market.
8 A company with a popular 'official' logo.
9 All individuals at or exposed to an event.
10 An individual that uses a product or service.
11 The importance worth or usefulness of something.
12 The difference between the selling price of a good or service and the cost of producing the good or service.
13 Company which sells merchandise to the end user.
15 An individual that makes a purchase.
19 Marketing item of value; such as league, team, coach, or player.
20 Method of distribution for a promotional message.
22 The application of marketing principles to sports and non-sports products through sports.
26 Segmentation based on measurable statistics.
28 The physical surroundings of a venue that impact spectator's desire to stay and return to the venue.
30 A goal which can be 'felt' but not directly measurable.
31 Authorized use of a brand, brand name, brand mark, trademark, or trade name.
32 Segmentation based on interest and activities.
33 Non-paid, news-style mass communications about a product of company.
34 Separating consumers into smaller groups.
36 A measurable and tangible goal.
37 Area in which sponsorships are classified.
39 The combination of promotional efforts for a business.
41 Events that supplement and surround the pre-defined core sports event.
42 A payment for material that has been copyrighted, or legally declared as belonging to the creator.
43 Increasing a sponsorship with additional marketing efforts.
46 The state of being useful, profitable, or beneficial.
47 A company with a license to reproduce an official brand mark.
48 A company's identifying mark or logo.
1 Tickets purchased for a block of games furing a season' typically with better quality seats.
3 Segmentation based on area, region, or climate.
4 A corporate entity which is involved with a sports property in order to gain exposure and promote their products.
6 A sponsorship where only one partner is promoted or allowed promotional opporunities.
7 Organizes promotional message delivery.
9 One-way mass communication paid for by an identified sponsor.
14 Segmentation based on Rate of use.
16 Promotional budgeting by 'follow the market leader'.
17 An individual that supplies a product or service.
18 Total money from ticket sales for an event.
21 A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an eent.
23 Represents benefits of sponsors and advertisers for being involved in an event.
24 Evaluation of a sponsorship to determine 'if it would work'.
25 A source of deversion engaged in for pleasure.
27 Analysis or study undertaken by an organization to identify its internal Strengths and Weaknesses, as well as is external Opportunities and Threats.
29 An athlete or entertainer who is monetarily paid for performance.
35 Transaction between a producer and consumer.
38 The practice by which a rival company attempts to associate its products with an event that already has official sponsors.
39 Using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome.
40 The process of developing, pricing, promoting, and distributing products to satisfy customers' needs and wants.
44 An athlete or entertainer who is NOT monetarily paid for performance.
45 A relatively small market with specialized needs.
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