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1
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Someone who makes a purchase
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3
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Analysis by an organization to identify it's strengths and weaknesses
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4
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An athlete or entertainer who is not paid
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5
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A company with a popular offical logo
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9
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The importance worth or usefulness of something
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11
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Benefits of sponsors and advertisers for being involved
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12
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Payment for material that has been copyrighted
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16
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A source of diversion engaged in for pleasure
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17
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An individual that supplies a product or service
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19
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Marketing principles to sports
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20
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Drawback of sponsorship
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22
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Segmentation based on measurable statistics
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24
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Events that supplement and surround a core sports event
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25
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A goal which can be 'felt' but not measured
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26
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A measurable and tangible goal
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28
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Building a good image in the community
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31
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an event to entertain
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32
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Segmentation based on area, region, or climate
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34
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Interactive and interpersonal promotion to develop relationships
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36
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Segmentation based on personal interest
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38
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Marketing item of value
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41
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A company's identifying mark or logo
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42
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non-paid news style mass communications about a product or company
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43
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Authorized use of a brand, brandname, brand mark, trademark or trade name
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44
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Rival company attempts to associate its products with an event that already has a sponsor
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45
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Area in which sponsorships are classified
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46
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The process of developing, pricing, promotion distributing products to satisfy a customer
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47
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Seating used for business meetings
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